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Mobile – Facebook And Google Can’t Live With It And They Can’t Live Without It | TechCrunch

Published on May 13, 2012 by in Mobile

Facebook’s Week In Wall Street Hell

This week Facebook did a virtually unprecedented thing. In the middle of its IPO roadshow it modified its S1 filing in reaction to questions it had been being asked by analysts. The modification I refer to stated that Facebook wanted to acknowledge a trend; that trend is the declining ARPU (average revenue per user) being seen in its current quarter. This trend is being driven, Facebook said, by the growth in its usage on mobile platforms and its inability to monetize those platforms in the same way, or at the same rate, as its desktop/laptop offerings.

via Mobile – Facebook And Google Can’t Live With It And They Can’t Live Without It | TechCrunch.

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10 Things You Need to Know About B2B Mobile Marketing | Business 2 Community

You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone, nearly oblivious to everything else around them.

These are the same business decision makers and influencers your B2B marketing is targeting. But chances are they aren’t looking at your site, email or content on their smartphone.

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it.

via 10 Things You Need to Know About B2B Mobile Marketing | Business 2 Community.

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Beginners guide to marketing to a mobile audience | News | TechRadar

Published on April 14, 2012 by in Mobile

Using smart phones and other mobile handsets for marketing requires a different set of skills. The marketing your business does on its website, social media and perhaps via email can all be complemented via a mobile phone campaign.

Before you move forward with your plans you should be sure you understand the regulations that relate to marketing via the mobile phone channel.

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Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC]

Published on April 14, 2012 by in Mobile

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies.

Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads.

As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.

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Put your ad dollars where the audience is — on mobile devices – The Washington Post

The question from an advertising perspective is whether businesses large and small are doing all they can to deliver information about products and services to consumers who are no longer buying newspapers and magazines, watching TV, listening to radio or booting up their PCs, but who are instead spending countless hours accessing information from smartphones. Remarkably, they have not. Herein lies a huge opportunity.

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Mobile Marketing Gone Bad [INFOGRAPHIC]

A recent study by Textmarketer revealed that 75% percent of consumers “prefer to receive offers over any other form of call to action.” As companies stretch outside of that need, though, they may find themselves in risky territory, especially when reaching out to consumers via mobile, one of the most intimate channels for communication.

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Four Rules for Location-Based Marketing Without Creeping Out Customers | Entrepreneur.com

Ensure explicit consent. No consumer should receive offers unless they have specifically authorized the platform or marketer to send them.

Use apps from legit industry members. Joy Liuzzo, senior director of mobile research and client service at advertising research firm InsightExpress in Stamford, Conn., advises businesses to work with platforms and apps that are members of the Mobile Marketing Association (MMA), which has developed extensive industry guidelines.

Ask questions about security. Learn how the app keeps customer data safe, and make sure the platform’s privacy policies are in line with any assurances you made to your customers through your own privacy policy. Attorney Jason Shinn, founder of law firm eBusinessCounsel.com, cites an example: "A Texas businessman wanted to ensure that his customers’ information never left the state, but the platform he wanted to use was based in New Jersey." That businessman, Shinn notes, "had to change his privacy policy accordingly."

Don’t abuse the technology. Michael Becker, MMA’s managing director for North America, says it’s a good idea to provide compelling content as well as offers. He cites the tactic of an outdoor-gear retailer who geo-fenced trail heads, offering the message, "Be sure to check out the cool waterfall a mile down the trail." As Becker points out, "If the call to action is always ‘buy, buy, buy,’ that sounds like a 5-year-old saying, ‘Mom, Mom, Mom’ all the time."

via Four Rules for Location-Based Marketing Without Creeping Out Customers | Entrepreneur.com.

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More Evidence Mobile Marketing Budgets Are Growing – MarketingVOX

Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets. Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many brands as they watched mobile capture a greater share of e-commerce sales. Also, while mobile clicks have more than double in terms of their share in the past year, "we have seen spend almost triple," he said.

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Been neglecting this blog a little due to an up and coming Product Launch for Tax Deed Treasures.

I have been neglecting this blog a little due to an up and coming Product Launch for Tax Deed Treasures on the Warriors Forum where all the internet marketers hang out. Once launched I should be back into it. Peace.

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The Mobile Revolution: Startup Ideas For Changing The World – Forbes

Published on March 24, 2012 by in Mobile Apps

Bottom line: if you don’t have an optimized app that delights the user and lets him do the one thing that they want to do well, the user will go somewhere else.

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Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”

While the apps vs. mobile web argument does matter to marketers and developers, most users don’t think the same way. Indeed, a surprising number of people couldn’t tell you the difference between an app and a mobile website anyway.

As one respondent put it, “People never cared about the Web vs. apps and devices . . . They want free stuff, entertainment, and services when they want them, and on the device they have in front of them.”

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Why the mobile Web – and not apps – is the best channel for sales – Mobile Commerce Daily – Columns

RETAILERS NEED TO look closely at how they allocate their 2012 budgets, reduce the amount spent on apps and increase development resources dedicated to improving their mobile sites.

Consumers have clearly spoken: apps are not the most efficient conduit to sales, by far.

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Shoppers Prefer Using Mobile Web Over Retail Apps

Shoppers would rather visit a retailer’s mobile website over using a branded app, according to a new study.

A report released by Nielsen Wire on Monday found that retail websites are more popular than retail apps. It also revealed that Amazon is the most visited retail site on the mobile web.

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The Basic Principles in Mobile Web Design | Web Host Industry Review

Mobile internet is fast becoming the latest tool in research and communications. A great number of people are now using their mobile phones as a mean to connect to the internet and get things done. Gone are the days when one has to carry a laptop around in order to check emails and keep up with office task, now with smart phones this can be finished in no time. And because there’s a huge potential in gaining more customers using this platform, it is only practical for companies to consider launching a mobile friendly website that can provide users with easy access to your company’s site.

The first step in order to successfully create one is to start working on a mobile web design. With a carefully planned design, customers can look for answers right at an instant. Remember that mobile users often have limited time and are always on the go so they are always on a hurry to get information and the last thing they want is to go through a complicated site navigation system.

Here are some of the basic principles in mobile web design that companies should expect from professional web designers:

via The Basic Principles in More

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Robot Shopping – Video

Published on March 3, 2012 by in Software, Video

 

Since the less-than-earth-shattering development of the self-checkout line, grocery shopping hasn’t come a long way, technologically speaking. But Whole Foods is looking into creating a new kind of shopping experience, thanks to a new smart cart developed by Austin-based Chaotic Moon – one that pulls the lowly shopping cart into the 21st century with the help of a Microsoft Kinect.

We’ll let the video demo below speak for itself, but briefly: Chaotic Moon has imbued its smart shopping cart with puppy-like brains via a Windows 8 tablet and vision via an Xbox Kinect setup. That means you can upload your shopping list to the cart and then walk around the store as the shopping cart follows you (did we mention this shopping cart is self-propelled?). As you place items in the cart, you scan their bar codes. The tablet ticks each item off your list, alerts you if you accidentally grab the wrong item, and – best of all – checks you out automatically when you’re done, no waiting necessary.

The project is just getting underway – as you’ll see below, all the kinks haven’t quite been worked out of the system – but Whole Foods is already conducting a trial run of the smart carts. That should shorten the amount of time shoppers spend in the store and ease the overall shopping experience, though it won’t make that organic hormone-free grass-fed locally-raised USDA Grade AAA dinner any easier on the pocketbook.

 

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Mozilla Shows Off Web-Based Phone | PCWorld

Take a look at the demo of Mozilla’s Boot-to-Gecko (B2G) mobile Web project shown this week at Mobile World Congress in Barcelona, Spain. Telefonica and Deutsche Telekom plan to build phones based on the B2G platform–where all of phone’s apps run on the Web–including phone dialer, camera, and browser (within a browser).

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SEO Benefits of Responsive Web Design | Practical eCommerce

Published on March 3, 2012 by in SEO

According to Mongoose Metrics, a tracking and analysis firm, only 9 percent of sites are ready for mobile in 2012. The primary consideration with mobile tends to be enabling better usability and — for ecommece sites — conversion. Another study by Compuware, a software and services provider, shows that 57 percent of users will not recommend a company with a bad mobile site and 40 percent of users will visit a competitor’s site rather than using a poorly optimized mobile site. The case for usability and conversion as primary concerns in the drive to take ecommerce sites mobile is easy to make. Fortunately, responsive web design — the leading solution to the mobile usability challenge — is also beneficial to search engine optimization.

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Impatient Web Users Flee Slow-Loading Sites – NYTimes.com

Published on March 3, 2012 by in SEO

On a mobile phone, a Web page takes a leisurely nine seconds to load, according to Google, which tracks a huge range of sites from the homes of large companies to the legions of one-person bloggers. Download times on personal computers average about six seconds worldwide, and about 3.5 seconds on average in the United States. The major search engines, Google and Microsoft’s Bing, are the speed demons of the Web, analysts say, typically delivering results in less than a second.

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Web swamped with Google glasses storiesGoMo News

Published on February 26, 2012 by in Software

Wow. The wires are all alive with rumours about a very futuristic project which Google is supposedly working on. The device has been speculatively named the Google X glasses. A very good reason for this being that Google Goggles is a very, very different kettle of fish. If the punters are right, this will be a major move for Google into the realms of wearable mobile phones. Such devices have been muted for many years and previously relied on Bluetooth technology. The important difference here is that Google glasses won’t act as a mere peripheral. They will be completely standalone communications devices – almost certainly using cellular technology.GoMo News attempted to track down the true source of all of these stories and it seems to us that they really stem from Seth Weintraub, a blogger for 9 to 5 Google.

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Mozilla is Placing Itself in Position to be the King of the Mobile Web

HTML5 Web apps are going to become a definitive section of the mobile ecosystem in 2012. The difference between the mobile Web and its native counterparts is that there is no one company seen as the de facto leader of the movement. Apple leads iOS, Google touts Android, Microsoft and Nokia push Windows Phone. The mobile Web? Lots of players, no clear leader.

One company is in the perfect position to take the reigns. What do you think about when you hear terms like "open," "cross-platform," and "standards?" Certainly not Apple. Facebook has the chops to lead the mobile Web but is closed system flies against the open Web community. When it comes to developers, resources, leadership and coding acumen, one company stands ahead of the mobile Web pack. If Mozilla wants it, the mobile Web is there for the taking.

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© Copywrite Bizzoom Marketing 2012
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