According to one statistic, half of all local searches are performed on a mobile device. With more people accessing websites using their smartphones, making sure you website is readable on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less functional when viewed on a phone versus a regular PC or laptop, many mobile users will simply leave a site.
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For 2012 expect to see more integration of social into mobile ads and marketing programs. Also, location will be a key aspect of mobile marketing and advertising strategy. Larger budgets will lead to higher fill rates for publishers.
As mobile advertising is growing faster than ever before, it is inevitable to have your own unique mobile strategy to stand out. Here are some tips result-based marketers should do for mobile campaign.
As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all!
Ugly local websiteYou’d have to be it’s mother to love this website!
The majority of local SEO activities focus on reaching new, potential customers via Google Places, local directories, social media etc…
But not enough consideration is given to what happens when you get a local consumer to your website.
According to the study, approximately 50% of smart phone owners in the U.S. have scanned a QR code. The majority of these people scanned a code to receive some kind of discount on a product or service.
HTML5 developers appMobi want to bring the definitive jQuery framework to mobile developers. Dubbed jQ.Mobi, appMobi is releasing the new HTML5 framework to the open source community today, promising that it is faster and more lightweight than existing options and will give mobile Web developers the user interface and programming functions they have been looking for.
Digital Marketer is now saying that as smartphone sales have jumped exponentially, this fact is expected to drive mobile marketing budgets skywards this year. Though only 0.9 percent of advertising dollars were directed toward mobile marketing last year, that number is expected to improve significantly this year.
Millennial Media, the mobile ad network, unveiled a few new tools for developers to manage and monetize their mobile inventory. The update will provide in-app advertising solutions for iPhone, iPad, Android, Windows Phone 7, BlackBerry and other major mobile platforms.
The new mobile web tool is a one-stop solution for developers to easily incorporate mobile display ads within their site content. Through a single web interface, developers now can manage and monetize in-app and mobile web inventory seamlessly, manage ad placement and view inventory and report performance
Occupy the Mobile Web!
Apparently there’s more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world’s bandwidth, while the top 10 percent generate 90 percent of all mobile Internet traffic. And this next part is hard to believe considering how quickly mobile Internet usage is growing, but it looks like this gap is actually widening.
The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media.
The short answer might be no, as a number of website developers are beginning to think in terms of extending the core web apps to better handle mobile devices, such as iPads and other tablets. This flies in the face of current trends, so let’s consider the pros and cons.
No longer is managing Web content enough. The entire user experience must be managed and optimized across all online channels. And because mobile is a platform shift, it requires not only a change of content strategy, but also a change of certain technology infrastructure as well.
Why is local search considered so important, given the fact that local search drives only a small fraction of the entire traffic?
Why do you hear small businesses spending a good amount of resources on optimizing their online store for local searches, instead of attracting a varied global audience?
It comes, then, as a big disappointment to discover that a whopping 70% of companies have not optimized their website for the growing number of mobile consumers. Even more (84%) fail to design emails for viewing on a mobile device.
"Accepting that consumers often use multiple devices to access email and Internet, if the content is not optimized for the media it directly impacts conversion," said Mark Patron, CEO at RedEye. "For customers trying to view a full scale website on their phone, it’s not just frustrating, it’s all too-easy to head elsewhere to a properly optimized site."
A non-existent mobile marking plan means small business owners are missing out on an opportunity to engage with existing customers and land new ones. But all is not lost. Here are four steps that Wuebben identified as ways to help create and execute an effective mobile marketing campaign:
Step No. 1: Making Your Site Mobile Friendly
Surfing the web on a mobile phone is entirely different than searching on a computer. Screen real estate is limited, which means a small business has to reduce the amount of text that appears on its mobile page.
There are many factors to consider when choosing a network, including geographic coverage, targeting capability and pricing. Here are three tips to identify the match for your business model:
• Look for a network with extensive local reach. It’s critical to find a network that can connect local advertisers with a vast array of mobile local publishers. Ideally, your network should also serve a high percentage of local mobile search applications — more than 60 to 70 percent of them.
• Choose a network that specializes in localized content. Target your ads hyperlocally based on zip code level or radius around a location and not just at the metro or city level. The key is that ads are both locally and contextually relevant.
Based on various forecasts of astronomical alignments or cataclysmic events, some people believe the world is ending in 2012.
Personally, I think we’ll be alive and well in 2013, but that doesn’t mean that some things aren’t doomed to end in 2012. Here’s my own doomsday forecast for the coming year.
I predict that 2012 will mark the end of Apple‘s domination in mobile devices and digital media. With the recent passing of Steve Jobs, we will begin to see the effects of his departure in 2012. Google will complete its acquisition of Motorola and Android will increase its lead over iPhone.
So, here it is: Year of the Dragon. You can expect more ongoing significant changes in the local search landscape this year. The trends are not slowing down, and the fractured nature of local online marketing shows little sign of getting simpler!
Introducing JQM
JQuery Mobile (JQM) is a JavaScript library that was built to close the gap between mobile sites and native apps. Apps typically have the advantage when it comes to interactivity, taking advantage of a library of user interface elements, and offering seamless screen-to-screen transitions.
JQM was built to take advantage of the latest HTML5 and CSS tricks, to help Web designers close the gap with their app developer counterparts.
ACCELERATE Your Business Buzz!
ELEVATE Your Online Profile!
DOMINATE Your Market Niche!
Local Search has gone Mobile Cell Phone Ready, and is going to take over the way people look for goods and services, leaving traditional search media and the old PC behind.
To generate leads today, and convert them to clients who SPEND MONEY WITH YOU, you must do so through a FUSION of old media and NEW MEDIA, by utilizing the POWER of Local Search, fused with Mobile Advertising, fused with traditional offline methods, or BE LEFT BEHIND IN THE DUST wondering why the phone is not ringing and customers are not spending their money with you!
Did you know that...
Have you claimed your virtual real estate position?
Remember in real estate it is always... "Position, Position, Position!"
Web traffic represents real people who are potentially your customers.
Do you know how to get that valuable online and mobile phone traffic?
Have you considered your virtual online reputation?
Do you need information, advice, and HELP?
Just don't sit there in a brain freeze.
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Harry Connor Jr.
